Getting to design the logo for a heavy metal band that lives IN one of the biggest video game franchises of all time is about as perfect of a project brief as I can imagine for myself. We Are Royale brought me onto their team for a few months over the summer to rebrand the League of Legends supergroup, Pentakill for their epic third album, The Lost Chapter.
Under the creative direction of the WAR team and Riot Games, I designed over 50 concepts for a new logotype, icons, ornamentation, shape language design, album cover ideas, and more. I even designed a fully functional “alien” alphabet that works as a font for some of the pre-launch ARG social puzzles they posted teasing the new album.
The live stream for the album release had over 10.2 million interactions with 2.5 million viewers.
3D logo renders were done by Aryel Huckaby. All character design and illustration were done by the team at We Are Royale.